Why do you insist on having a small amount of fragrance in your products?

Sara Idenfors

Our products are always available as a fragrance-free version (gray labels). It may seem boring, but there are several reasons. One of them is that clean has no smell!
Covering up a bad smell with perfume does not make it clean. If you notice an unpleasant odor in your home, you should clean with fragrance-free cleaning products to make sure the bad smell has been removed. If you use perfumed products, you risk leaving the underlying problem in place and merely covering it up with perfume.


However, if you do not have problems with unpleasant odors, you can safely clean with mildly scented products. Studies show that pleasant fragrances have positive effects: scents can evoke positive emotions and evocative autobiographical memories (the Proust effect), with presumed therapeutic benefits (reducing anxiety, negative mood states, food cravings, and peripheral pro-inflammatory cytokines).
All our perfumed products are mildly scented, and the perfumes are carefully reviewed and added in healthy doses. 

 

Too much fragrance can cause serious problems such as contact allergies and respiratory problems. That is why we choose to use only a healthy amount of perfume in our products.

Of course, we would sell more if we made products with lots of colorants and perfumes. But other companies already do that!

Our goal is to create circular, healthy, climate-friendly, and environmentally friendly products for those of you who consider these things—health and the environment—important. 


Today, we are exposed to huge amounts of chemicals that are very difficult for us to avoid. Building materials, outdoor air, clothing, and many other things are difficult to control or do anything about. Cleaning products, on the other hand, are very easy to change! You just have to make a slightly more conscious choice.

A lot, cheap, and strong simply isn't our thing, and we would NEVER risk making you sick! 

More about fragrances and health
Contact allergy (relevant for cleaning products because we/our skin come into contact with the product)

Fragrances are everywhere, and contact allergy is common, gIn general, fragrances are the second most common class of substances identified as causing a positive allergic patch test in patients attending clinics specializing in the investigation of contact dermatitis. 

 

Investigating fragrance allergy is made more difficult by the fact that perfume can contain more than 300 fragrance components, and fixatives are also used to influence the perfume's quality and longevity.

 
There is limited research on the dose-response relationship and the threshold for the expression of contact allergy in relation to fragrance ingredients. The dose-response relationship describes how the body responds to a certain concentration—in this case, how much fragrance a product contains. Therefore, there is an additional reason for caution.

 

The article referenced here highlights the health risks associated with the use of fragrances. It shows that these scents often contain a range of chemical substances, several of which are allergenic or irritating to the skin. Fragrances can also trigger asthma and other respiratory problems, particularly in sensitive individuals. In addition, the long-term effects of exposure are discussed, including potential endocrine-disrupting properties.

 

Key conclusions:

  1. Fragrances contain allergenic and irritating substances.
  2. They can trigger asthma and respiratory problems.
  3. Long-term exposure can affect hormonal balance.

 

You can read the full article here.

 

The study "Cleaning at Home and at Work in Relation to Lung Function Decline and Airway Obstruction," published in Occupational Medicine, examines how exposure to cleaning products and fragrances affects lung function. The results show that using scented products is linked to several health problems, including:

 

  1. Asthma - Symptoms such as coughing, shortness of breath, and wheezing.
  2. Impaired lung function - Feelings of fatigue and limited physical capacity.
  3. Airway irritation - Symptoms such as a sore throat and runny nose.
  4. Allergic reactions - Rashes or itching on the skin.

 

You can read more about the study here.

 

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